Stage 5: Use a thesaurus to uncover associated terms, contain misspellings of keywords and phrases in your key phrases, and optimize for numerous forms of nouns and verbs, including tenses and plurals.

Action six: Measure your achievements. Key phrase figures give Net entrepreneurs a way to tap into what is on the minds of Net customers. When you can match your advertising efforts to the various approaches folks find their objects of curiosity on the web, Housley says "probable customers will be streamed to your web site like ants to a picnic". Also measure posts to your website or new subscribers to your Ezine as other strategies to measure how thriving your effective public relations method has been.

Source: Adapted from: "Pinpointing Keywords" by Sharon Housley printed on the web at http://www.softwaremarketingresource.com/forum/viewtopic.php?t=433/



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